First Electronic Bank

The Rakuten American Express® Card

First Electronic Bank and related product names are trademarks of their respective owners. Madeen is not affiliated with, sponsored by, endorsed by, or acting on behalf of First Electronic Bank. Madeen is an independent credit-card comparison and education service. Issuer websites control current terms, fees, and eligibility.

The Rakuten American Express® Card2%
Dining at 2%No annual feeWelcome bonus
Top 59% for Dining
Highest earn rate in Dining at 2% effective value

The The Rakuten American Express® Card from First Electronic Bank earns up to 2% effective value on dining in Madeen's catalog snapshot. It has no annual fee. New applicants may see: Get a $25 bonus when you spend $500 in the first 90 days on your Rakuten Card.

Top category
Dining
Effective value
2%
Annual fee
$0
The Rakuten American Express® Card card art

Best for dining-heavy spend when you want to avoid an annual fee; confirm issuer terms before applying. Best for spenders who put meaningful volume in dining and can earn 2% back. The welcome bonus can help if you can meet the spend requirement.

Madeen analysis

What does the The Rakuten American Express Card earn in each category?

Dining is the strongest category at 2% effective value (2% back). That dining rate ranks higher than about 59% of the 2,850 cards we track in that category. The five-category effective-rate table on this page shows how The Rakuten American Express Card compares across dining, grocery, gas, travel, and other spend. Catalog spend signals highlight coffee at 2x among the.

Dining is the strongest category at 2% effective value (2% back). That dining rate ranks higher than about 59% of the 2,850 cards we track in that category. The five-category effective-rate table on this page shows how The Rakuten American Express Card compares across dining, grocery, gas, travel, and other spend.

Category Earn rate Effective value
Dining
Restaurants, cafes, takeout
2% back 2% Top category
Grocery
Supermarkets and grocery stores
2% back 2%
Gas
Gas stations and fuel
1% back 1%
Travel
Flights, hotels, transit
1% back 1%
Other
General everyday spend
1% back 1%

Madeen values cash back at about 1 cents each. Madeen compares every card using this cash-equivalent estimate while still showing the raw earn rate for context.

Reward rules

What are the The Rakuten American Express Card reward caps and conditions?

The The Rakuten American Express Card has 2 notable cap or condition rule(s) in Madeen's catalog, including activation windows, spend limits, and category exclusions. Review each bullet below before assuming unlimited earn rates.

  • Earn 2% at restaurants
  • Earn 2% on groceries
Madeen take

Who should get the The Rakuten American Express Card?

The The Rakuten American Express Card fits spenders who put meaningful volume in dining and can earn 2% back. Best for spenders who put meaningful volume in dining and can earn 2% back. The welcome bonus can help if you can meet the spend requirement.

The Rakuten American Express Card fits spenders who put meaningful volume in dining and can earn 2% back. Madeen ranks its dining effective rate higher than about 59% of the catalog in that category. Compare it against cards you already carry with Madeen — no bank login required.

Best for spenders who put meaningful volume in dining and can earn 2% back. The welcome bonus can help if you can meet the spend requirement.

Compare it against simpler no-fee cards if you want minimum complexity.

Best for dining-heavy spend when you want to avoid an annual fee; confirm issuer terms before applying.

Pros

  • Strongest Madeen category is dining at about 2% effective (2% back).
  • No annual fee in our catalog snapshot.
  • No foreign transaction fee listed.
  • Welcome bonus may add value if you can meet spend requirements.

Cons

  • Compare simpler no-fee cards if you want minimum complexity.
Welcome bonus

What is the The Rakuten American Express Card welcome bonus?

In Madeen's catalog snapshot, the The Rakuten American Express Card welcome offer is Get a $25 bonus when you spend $500 in the first 90 days on your Rakuten Card. Minimum spend, eligibility, and offer windows are set by the issuer and can change — confirm on the issuer application page before applying.

Offer
$25
Terms (catalog snapshot)
Get a $25 bonus when you spend $500 in the first 90 days on your Rakuten Card
Minimum spend
$500
Window
90Days
Fees

Does the The Rakuten American Express Card have an annual fee?

The The Rakuten American Express Card has an annual fee of $0 and a foreign transaction fee of None. Confirm current fees on the issuer page before applying.

Annual fee
$0
Foreign transaction fee
None
Benefits

What benefits come with the The Rakuten American Express Card?

The The Rakuten American Express Card includes Amex Experiences, Extended Warranty, Retail Protection in our snapshot. Perks and benefits can change; verify coverage on the issuer site before you rely on them.

Madeen estimated annual value~$10,025
2 of 3 benefits valued
  • Extended Warranty

    $10,000/yr

    Coverage that doubles the original manufacturer's warranty up to 12M.

    How we value this

    Statement credit face value from issuer terms — $10000 face value (annualized from issuer terms).

  • Retail Protection

    $25/yr

    Coverage on eligible items that are damaged or stolen within 90 days of purchase.

    How we value this

    Conservative expected value for insurance/protection benefits based on typical claim likelihood.

  • Amex Experiences

    With The Rakuten American Express® Card, you’ll enjoy all that Amex has to offer across music, theater, sports, and more.

    How we value this

    No verifiable annual monetary value for "Amex Experiences" at shared title level.

Common questions about the The Rakuten American Express Card

Where do cardholders spend most with the The Rakuten American Express Card?

Madeen's RewardsCC catalog snapshot shows the strongest bonus categories on coffee (2x), fast food (2x), groceries (2x) for the The Rakuten American Express Card. These are anonymized issuer category signals, not individual cardholder transactions. Route everyday spend through categories that match your habits, then compare effective rates with Madeen at checkout.

Is the Rakuten American Express card worth it?

The The Rakuten American Express® Card from First Electronic Bank earns up to 2% effective value on dining in Madeen's catalog snapshot. It has no annual fee. New applicants may see: Get a $25 bonus when you spend $500 in the first 90 days on your Rakuten Card.

Does the The Rakuten American Express Card have an annual fee?

The The Rakuten American Express Card carries an annual fee of $0 in Madeen's catalog snapshot. Issuer terms can change, so confirm the current fee on the issuer's site before you apply. Madeen does not predict approval or prequalification.

What category earns the most with the The Rakuten American Express Card?

Dining is the strongest Madeen category for the The Rakuten American Express Card at about 2% effective value, based on our catalog snapshot and standard point valuations. Other categories are listed in the effective-rate table on this page.

Does the The Rakuten American Express Card charge foreign transaction fees?

The The Rakuten American Express Card does not charge a foreign transaction fee in Madeen's catalog snapshot, which can make it stronger for purchases outside the U.S. Issuer terms still control international acceptance and other fees.

What is the The Rakuten American Express Card welcome bonus?

The The Rakuten American Express Card welcome offer in our snapshot: Get a $25 bonus when you spend $500 in the first 90 days on your Rakuten Card. Minimum spend, eligibility, and offer windows are set by the issuer and can change.

Compare

How does the The Rakuten American Express Card compare to similar cards?

Compare the The Rakuten American Express Card against Brooks Brothers World Mastercard (4% on Dining, $0 fee); Qatar Airways Privilege Club Infinite (3.8% on Dining, $499 fee); Bilt Obsidian Card (3% on Dining, $95 fee). Madeen ranks effective value by category and annual fee using the same catalog snapshot dated 2026-05-01.

CardTop categoryEffective valueAnnual fee
The Rakuten American Express Card
This card
Dining2%$0
Dining4%$0
Dining3.8%$499
First Electronic Bank
Dining3%$95
Dining3%$0
Compare
Merchants

Store-specific guides

Madeen publishes merchant guides that rank cards for specific stores and services. Browse guides for dining spend to see which cards win at checkout.

Guides
Compare
Madeen app

See how this card ranks in your wallet

Madeen compares the cards you already carry for dining, groceries, gas, travel, and everyday purchases — free, no bank login required.

iOS App
Reviewed by Madeen editorial review
Catalog snapshot 2026-05-01
Updated 2026-06-25
Data source Madeen catalog analysis

First Electronic Bank and related product names are trademarks of their respective owners. Madeen is not affiliated with, sponsored by, endorsed by, or acting on behalf of First Electronic Bank. Madeen is an independent credit-card comparison and education service. Issuer websites control current terms, fees, and eligibility.

Madeen compares cards you add to your wallet using published catalog rules — no bank login required. Issuer pages control current fees, caps, exclusions, and eligibility; Madeen does not issue cards, make approval decisions, or provide financial advice. Apply links are temporarily hidden on madeen.app. Affiliate disclosure

iOS App