Comenity

LOFT Mastercard®

Comenity and related product names are trademarks of their respective owners. Madeen is not affiliated with, sponsored by, endorsed by, or acting on behalf of Comenity. Madeen is an independent credit-card comparison and education service. Issuer websites control current terms, fees, and eligibility.

LOFT Mastercard®2%
Grocery at 2%No annual fee
Top 69% for Grocery
Highest earn rate in Grocery at 2% effective value

The LOFT Mastercard® from Comenity earns up to 2% effective value on grocery in Madeen's catalog snapshot. It has no annual fee.

Top category
Grocery
Effective value
2%
Annual fee
$0
LOFT Mastercard® card art

Best for grocery-heavy spend when you want to avoid an annual fee; confirm issuer terms before applying. Best for spenders who put meaningful volume in grocery and can earn 2x points.

Madeen analysis

What does the LOFT Mastercard earn in each category?

Grocery is the strongest category at 2% effective value (2x points at about 1 cents each). That grocery rate ranks higher than about 69% of the 2,855 cards we track in that category. The five-category effective-rate table on this page shows how LOFT Mastercard compares across dining, grocery, gas, travel, and other spend. Catalog spend signals highlight groceries at 2x.

Grocery is the strongest category at 2% effective value (2x points at about 1 cents each). That grocery rate ranks higher than about 69% of the 2,855 cards we track in that category. The five-category effective-rate table on this page shows how LOFT Mastercard compares across dining, grocery, gas, travel, and other spend.

Category Earn rate Effective value
Dining
Restaurants, cafes, takeout
1x points 1%
Grocery
Supermarkets and grocery stores
2x points 2% Top category
Gas
Gas stations and fuel
2x points 2%
Travel
Flights, hotels, transit
1x points 1%
Other
General everyday spend
1x points 1%

Madeen values StyleRewards at about 1 cents each. Madeen compares every card using this cash-equivalent estimate while still showing the raw earn rate for context.

Reward rules

What are the LOFT Mastercard reward caps and conditions?

The LOFT Mastercard has 2 notable cap or condition rule(s) in Madeen's catalog, including activation windows, spend limits, and category exclusions. Review each bullet below before assuming unlimited earn rates.

  • 2 Points per $1 spent on eligible gas station purchases
  • 2 Points per $1 spent on eligible grocery store purchases
Madeen take

Who should get the LOFT Mastercard?

The LOFT Mastercard fits spenders who put meaningful volume in grocery and can earn 2x points. Best for spenders who put meaningful volume in grocery and can earn 2x points.

LOFT Mastercard fits spenders who put meaningful volume in grocery and can earn 2x points. Madeen ranks its grocery effective rate higher than about 69% of the catalog in that category. Compare it against cards you already carry with Madeen — no bank login required.

Best for spenders who put meaningful volume in grocery and can earn 2x points.

Foreign transaction fees make it weaker for international spend.

Best for grocery-heavy spend when you want to avoid an annual fee; confirm issuer terms before applying.

Pros

  • Strongest Madeen category is grocery at about 2% effective (2x points).
  • No annual fee in our catalog snapshot.

Cons

  • Charges $3 foreign transaction fees.
  • StyleRewards value depends on how you redeem, not straight cash back.
Fees

Does the LOFT Mastercard have an annual fee?

The LOFT Mastercard has an annual fee of $0 and a foreign transaction fee of $3. Confirm current fees on the issuer page before applying.

Annual fee
$0
Foreign transaction fee
$3
Benefits

What benefits come with the LOFT Mastercard?

The LOFT Mastercard includes Global emergency services, HealthLock, Instacart in our snapshot. Perks and benefits can change; verify coverage on the issuer site before you rely on them.

Madeen estimated annual value$390
All catalog benefits valued
  • Mastercard Transit Benefit

    $200/yr

    Save when you tap and go with your eligible Mastercard and receive a $2.50 statement credit when you spend $10 or more each month at participating transit systems.

    Standard Mastercard
    How we value this

    Statement credit face value from issuer terms — $200 face value (annualized from issuer terms). Card-specific overrides recommended where amounts differ.

  • Instacart

    $140/yr

    Groceries and more delivered in as fast as one hour. Get $10 off your second order each month, and new Instacart+ members can also get three free months of Instacart+.

    Standard Mastercard
    How we value this

    Statement credit face value from issuer terms — $140/yr annual face value.

  • Global emergency services

    $10/yr

    Call 1-800-MASTERCARD (1-800-627-8372) for 24/7 assistance to report a lost or stolen card.

    Standard Mastercard
    How we value this

    Minimal expected value for standard network-tier boilerplate; excluded from card totals when flagged as network benefit.

  • HealthLock

    $10/yr

    Enjoy a HealthLock for Mastercard Medical Claim Monitor complimentary membership plus a 90-day upgrade to all HealthLock services at no monthly cost.

    Standard Mastercard
    How we value this

    Minimal expected value for standard network-tier boilerplate; excluded from card totals when flagged as network benefit.

  • Mastercard ID Theft Protection

    $10/yr

    Monitor your credit file for fraud, get alerts for suspicious activity and access a resolution specialist.

    Standard Mastercard
    How we value this

    Minimal expected value for standard network-tier boilerplate; excluded from card totals when flagged as network benefit.

  • Mastercard Music and Entertainment Access benefit

    $10/yr

    Mastercard gives you exclusive access to ticket presales at top venues and festivals across the U.S. Eligibility restrictions, exclusions and terms apply. Offer expires 3/31/2027.

    Standard Mastercard
    How we value this

    Minimal expected value for standard network-tier boilerplate; excluded from card totals when flagged as network benefit.

  • Protection wherever you shop

    $10/yr

    With Mastercard Zero Liability protection you’re protected against unauthorized transactions in stores, online and in app.

    Standard Mastercard
    How we value this

    Minimal expected value for standard network-tier boilerplate; excluded from card totals when flagged as network benefit.

Common questions about the LOFT Mastercard

Where do cardholders spend most with the LOFT Mastercard?

Madeen's RewardsCC catalog snapshot shows the strongest bonus categories on groceries (2x), gas (2x) for the LOFT Mastercard. These are anonymized issuer category signals, not individual cardholder transactions. Route everyday spend through categories that match your habits, then compare effective rates with Madeen at checkout.

Does the LOFT Mastercard have an annual fee?

The LOFT Mastercard carries an annual fee of $0 in Madeen's catalog snapshot. Issuer terms can change, so confirm the current fee on the issuer's site before you apply. Madeen does not predict approval or prequalification.

What category earns the most with the LOFT Mastercard?

Grocery is the strongest Madeen category for the LOFT Mastercard at about 2% effective value, based on our catalog snapshot and standard point valuations. Other categories are listed in the effective-rate table on this page.

Does the LOFT Mastercard charge foreign transaction fees?

The LOFT Mastercard charges a foreign transaction fee of $3 in our catalog snapshot. Check issuer terms before international spend because rates and fee waivers can change.

What credit score do you need for the LOFT Mastercard?

Madeen's catalog lists a typical credit range of Fair for the LOFT Mastercard. Issuers decide approval using their own criteria; Madeen does not predict approval odds or prequalification.

How do you redeem rewards on the LOFT Mastercard?

Rewards on the LOFT Mastercard post as StyleRewards. Redemption value depends on how you use StyleRewards (statement credit, travel, transfers, or issuer portals). Madeen shows effective cash-equivalent rates using standard valuations.

Compare

How does the LOFT Mastercard compare to similar cards?

Compare the LOFT Mastercard against AAA Daily Advantage Visa Signature (5% on Grocery, $0 fee); Points Power Mastercard (3% on Grocery, $0 fee); Ann Taylor Mastercard (2% on Grocery, $0 fee). Madeen ranks effective value by category and annual fee using the same catalog snapshot dated 2026-05-01.

CardTop categoryEffective valueAnnual fee
LOFT Mastercard
This card
Grocery2%$0
Grocery5%$0
Grocery3%$0
Grocery2%$0
Grocery2%$0
Merchants

Store-specific guides

Madeen publishes merchant guides that rank cards for specific stores and services. Browse guides for grocery spend to see which cards win at checkout.

Guides
Compare
Madeen app

See how this card ranks in your wallet

Madeen compares the cards you already carry for dining, groceries, gas, travel, and everyday purchases — free, no bank login required.

iOS App
Reviewed by Madeen editorial review
Catalog snapshot 2026-05-01
Updated 2026-06-25
Data source Madeen catalog analysis

Comenity and related product names are trademarks of their respective owners. Madeen is not affiliated with, sponsored by, endorsed by, or acting on behalf of Comenity. Madeen is an independent credit-card comparison and education service. Issuer websites control current terms, fees, and eligibility.

Madeen compares cards you add to your wallet using published catalog rules — no bank login required. Issuer pages control current fees, caps, exclusions, and eligibility; Madeen does not issue cards, make approval decisions, or provide financial advice. Apply links are temporarily hidden on madeen.app. Affiliate disclosure

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