Citi

Citi Custom Cash℠

Citi and related product names are trademarks of their respective owners. Madeen is not affiliated with, sponsored by, endorsed by, or acting on behalf of Citi. Madeen is an independent credit-card comparison and education service. Issuer websites control current terms, fees, and eligibility.

Citi Custom Cash℠5%
Dining at 5%No annual fee
Top 100% for Dining
Highest earn rate in Dining at 5% effective value

The Citi Custom Cash℠ from Citi earns up to 5% effective value on dining in Madeen's catalog snapshot. It has no annual fee.

Top category
Dining
Effective value
5%
Annual fee
$0
Citi Custom Cash℠ card art

Best for dining-heavy spend when you want to avoid an annual fee; confirm issuer terms before applying. Best for spenders who put meaningful volume in dining and can earn 5% back.

Madeen analysis

What does the Citi Custom Cash℠ earn in each category?

Dining is the strongest category at 5% effective value (5% back). That dining rate ranks higher than about 100% of the 2,850 cards we track in that category. The five-category effective-rate table on this page shows how Citi Custom Cash℠ compares across dining, grocery, gas, travel, and other spend. Catalog spend signals highlight music and audio at 5x among the.

Dining is the strongest category at 5% effective value (5% back). That dining rate ranks higher than about 100% of the 2,850 cards we track in that category. The five-category effective-rate table on this page shows how Citi Custom Cash℠ compares across dining, grocery, gas, travel, and other spend.

Category Earn rate Effective value
Dining
Restaurants, cafes, takeout
5% back 5% Top category
Grocery
Supermarkets and grocery stores
5% back 5%
Gas
Gas stations and fuel
5% back 5%
Travel
Flights, hotels, transit
5% back 5%
Other
General everyday spend
5% back 5%

Madeen values cash back at about 1 cents each. Madeen compares every card using this cash-equivalent estimate while still showing the raw earn rate for context.

Reward rules

What are the Citi Custom Cash℠ reward caps and conditions?

The Citi Custom Cash℠ has 1 notable cap or condition rule(s) in Madeen's catalog, including activation windows, spend limits, and category exclusions. Review each bullet below before assuming unlimited earn rates.

  • Earn 5% cash back on your top eligible spend category each billing cycle up to $500 spent. Capped at $500 per month.
Madeen take

Who should get the Citi Custom Cash℠?

The Citi Custom Cash℠ fits spenders who put meaningful volume in dining and can earn 5% back. Best for spenders who put meaningful volume in dining and can earn 5% back.

Citi Custom Cash℠ fits spenders who put meaningful volume in dining and can earn 5% back. Madeen ranks its dining effective rate higher than about 100% of the catalog in that category. Compare it against cards you already carry with Madeen — no bank login required.

Best for spenders who put meaningful volume in dining and can earn 5% back.

Foreign transaction fees make it weaker for international spend.

Best for dining-heavy spend when you want to avoid an annual fee; confirm issuer terms before applying.

Pros

  • Strongest Madeen category is dining at about 5% effective (5% back).
  • That dining rate ranks higher than about 100% of cards we track in the category.
  • No annual fee in our catalog snapshot.

Cons

  • Charges $3 foreign transaction fees.
Fees

Does the Citi Custom Cash℠ have an annual fee?

The Citi Custom Cash℠ has an annual fee of $0 and a foreign transaction fee of $3. Confirm current fees on the issuer page before applying.

Annual fee
$0
Foreign transaction fee
$3
Benefits

What benefits come with the Citi Custom Cash℠?

The Citi Custom Cash℠ includes Citi Entertainment®, Citi® Quick Lock, Free Access to your FICO® Score in our snapshot. Perks and benefits can change; verify coverage on the issuer site before you rely on them.

Madeen estimated annual value~$425
9 of 11 benefits valued
  • Mastercard Transit Benefit

    $200/yr

    Save when you tap and go with your eligible Mastercard and receive a $2.50 statement credit when you spend $10 or more each month at participating transit systems.

    Standard Mastercard
    How we value this

    Statement credit face value from issuer terms — $200 face value (annualized from issuer terms). Card-specific overrides recommended where amounts differ.

  • Instacart

    $140/yr

    Groceries and more delivered in as fast as one hour. Get $10 off your second order each month, and new Instacart+ members can also get three free months of Instacart+.

    Standard Mastercard
    How we value this

    Statement credit face value from issuer terms — $140/yr annual face value.

  • Citi Entertainment®

    $25/yr

    Let Citi Entertainment bring the fun to you. Through the Citi Entertainment program you can enjoy access to music, sports, culinary experiences and more ' from virtually anywhere.

    How we value this

    Conservative expected value for insurance/protection benefits based on typical claim likelihood.

  • Mastercard ID Theft Protection

    $10/yr

    Offered by Mastercard®, this program helps eliminate the worry of identity theft by monitoring and alerting cardholders if suspicious activity is found. It takes just a few minutes to enroll for free, and as soon as you do, your monitoring begins.

    How we value this

    Minimal expected value for standard network-tier boilerplate; excluded from card totals when flagged as network benefit.

  • Global emergency services

    $10/yr

    Call 1-800-MASTERCARD (1-800-627-8372) for 24/7 assistance to report a lost or stolen card.

    Standard Mastercard
    How we value this

    Minimal expected value for standard network-tier boilerplate; excluded from card totals when flagged as network benefit.

  • HealthLock

    $10/yr

    Enjoy a HealthLock for Mastercard Medical Claim Monitor complimentary membership plus a 90-day upgrade to all HealthLock services at no monthly cost.

    Standard Mastercard
    How we value this

    Minimal expected value for standard network-tier boilerplate; excluded from card totals when flagged as network benefit.

  • Mastercard ID Theft Protection

    $10/yr

    Monitor your credit file for fraud, get alerts for suspicious activity and access a resolution specialist.

    Standard Mastercard
    How we value this

    Minimal expected value for standard network-tier boilerplate; excluded from card totals when flagged as network benefit.

  • Mastercard Music and Entertainment Access benefit

    $10/yr

    Mastercard gives you exclusive access to ticket presales at top venues and festivals across the U.S. Eligibility restrictions, exclusions and terms apply. Offer expires 3/31/2027.

    Standard Mastercard
    How we value this

    Minimal expected value for standard network-tier boilerplate; excluded from card totals when flagged as network benefit.

  • Protection wherever you shop

    $10/yr

    With Mastercard Zero Liability protection you’re protected against unauthorized transactions in stores, online and in app.

    Standard Mastercard
    How we value this

    Minimal expected value for standard network-tier boilerplate; excluded from card totals when flagged as network benefit.

  • Citi® Quick Lock

    Misplaced your card? Use Citi Quick Lock to instantly block new charges, while allowing recurring charges to continue without disruption. It buys you peace of mind and time to find your card.

    How we value this

    No verifiable annual monetary value for "Citi® Quick Lock" at shared title level.

  • Free Access to your FICO® Score

    View your FICO Score anytime, with no impact to your score. It's updated monthly and easy to find on the Citi Mobile App and Citi Online. See the key factors affecting your score and more.

    How we value this

    No verifiable annual monetary value for "Free Access to your FICO® Score" at shared title level.

Common questions about the Citi Custom Cash℠

Where do cardholders spend most with the Citi Custom Cash℠?

Madeen's RewardsCC catalog snapshot shows the strongest bonus categories on music and audio (5x), tv and movies (5x), coffee (5x) for the Citi Custom Cash℠. These are anonymized issuer category signals, not individual cardholder transactions. Route everyday spend through categories that match your habits, then compare effective rates with Madeen at checkout.

Which card has 2% cash back?

Dining is the strongest Madeen category for the Citi Custom Cash℠ at about 5% effective value, based on our catalog snapshot and standard point valuations. Other categories are listed in the effective-rate table on this page.

Does the Citi Custom Cash℠ have an annual fee?

The Citi Custom Cash℠ carries an annual fee of $0 in Madeen's catalog snapshot. Issuer terms can change, so confirm the current fee on the issuer's site before you apply. Madeen does not predict approval or prequalification.

What category earns the most with the Citi Custom Cash℠?

Dining is the strongest Madeen category for the Citi Custom Cash℠ at about 5% effective value, based on our catalog snapshot and standard point valuations. Other categories are listed in the effective-rate table on this page.

Does the Citi Custom Cash℠ charge foreign transaction fees?

The Citi Custom Cash℠ charges a foreign transaction fee of $3 in our catalog snapshot. Check issuer terms before international spend because rates and fee waivers can change.

What credit score do you need for the Citi Custom Cash℠?

Madeen's catalog lists a typical credit range of Good for the Citi Custom Cash℠. Issuers decide approval using their own criteria; Madeen does not predict approval odds or prequalification.

Compare

How does the Citi Custom Cash℠ compare to similar cards?

Compare the Citi Custom Cash℠ against Citi Forward (4% on Dining, $0 fee); Citi Prestige (4% on Dining, $495 fee); Citi / AAdvantage Platinum Select World Elite Mastercard (3% on Dining, $99 fee). Madeen ranks effective value by category and annual fee using the same catalog snapshot dated 2026-05-01.

CardTop categoryEffective valueAnnual fee
Citi Custom Cash℠
This card
Dining5%$0
Dining4%$0
Dining4%$495
Dining3%$99
Dining3%$350
Compare
Merchants

Store-specific guides

Madeen publishes merchant guides that rank cards for specific stores and services. Browse guides for dining spend to see which cards win at checkout.

Guides
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Madeen app

See how this card ranks in your wallet

Madeen compares the cards you already carry for dining, groceries, gas, travel, and everyday purchases — free, no bank login required.

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Reviewed by Madeen editorial review
Catalog snapshot 2026-05-01
Updated 2026-06-25
Data source Madeen catalog analysis

Citi and related product names are trademarks of their respective owners. Madeen is not affiliated with, sponsored by, endorsed by, or acting on behalf of Citi. Madeen is an independent credit-card comparison and education service. Issuer websites control current terms, fees, and eligibility.

Madeen compares cards you add to your wallet using published catalog rules — no bank login required. Issuer pages control current fees, caps, exclusions, and eligibility; Madeen does not issue cards, make approval decisions, or provide financial advice. Apply links are temporarily hidden on madeen.app. Affiliate disclosure

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